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Understanding Social Media Audiences and Marketing

Educational Guides and Market Insights

Social Media Audiences is an educational resource focused on helping marketers, founders, and teams understand how social media audiences and targeting strategies work in today’s digital landscape.

This site publishes guides and explanations covering audience segmentation, platform-based targeting, first-party data concepts, and the strategic decisions that shape modern digital advertising. The goal is to provide clear, practical information that helps users make informed marketing decisions across social platforms.

The content is designed for readers who want to better understand how audiences are built, how data is used responsibly, and how targeting approaches differ by platform and use case. Resources on this site are informational in nature and intended to support learning, planning, and evaluation—not to replace professional advice or platform documentation.

Featured Guides on Social Media Audiences

What Are Social Media Custom Audiences and How Do They Work?

An introductory guide explaining what social media custom audiences are, how they are created across platforms, and how they are used in modern digital advertising.

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Custom Audiences vs Lookalike Audiences: What’s the Difference?

A comparative overview of custom audiences and lookalike audiences, outlining how each works, when they are used, and the strategic differences between them.

Read Guide

The Shift From Third-Party Data to First-Party Audiences

An overview of why third-party data is declining, how privacy and platform changes are reshaping targeting, and what the move toward first-party audiences means for marketers.

Read Guide

Thousands of Social Media Audiences

  • Facebook Custom Audience - Consumers > Behavioral > Buyers > Cell Phone Cases Online Shoppers, Buyers
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Apparel Childrens
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Apparel Mens
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Apparel Mens Big and Tall
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Apparel Womens
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Arts
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Automobile Work
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Automotive Auto Parts and Accessories
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Automotive Buff
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Aviation
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Beauty Cosmetics
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Boating Sailing
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Book Buyer
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Book Reader
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Camping Hiking
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Career
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Career Improvement
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Cats Lovers
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Charity / Charitable
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Collectibles Antiques
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Collectibles Arts
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Collectibles Coins
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Collectibles Sports Memorabilia
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Collectibles Stamps
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Computer Owner
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Home and Garden Audiences

  • Facebook Custom Audience - Consumers > Behavioral > Interests > Home and Garden
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Home Swimming Pool Indicator
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  • Facebook Custom Audience - Consumers > Behavioral > Interests > Home Decorating Enthusiast
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2013
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2014
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2015
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2016
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2017
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2018
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2002
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2003
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2004
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2005
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2006
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2007
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2008
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2009
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2010
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2011
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  • Facebook Custom Audience - Consumers > Homeowner > Home Purchase Date Year > 2012
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View all